DriveTest Centre

Reach Gen Z and New Canadians

Introduction

  • Reach Gen Z and new Canadians

  • 74 DOOH screens and countless static possibilities

  • Engaged audience with a 30+ minute dwell time

  • 56 locations across Ontario

  • Additionally engage this engageable audience through experiential partnerships

Audience

32%

16-32 years old

23%

new Canadians

800K+

Ontarians visit DriveTest Centres monthly

30+ mins

dwell time

Locations

725K

road tests annually

74

digital screens in waiting rooms across 56 DriveTest Ontario Centres

588K

written tests annually

600K

driver’s licenses issued annually

Products

Eye-grabbing

Posters, Window & Floor Decals

74

Digital screens with content sponsorship opportunities
(10m loop length)

Experiential & Pamphlets

Brand activations and pamphlet distribution

Adapt Ads in Action

Driving Tips

Always wear your seat belt

Obey the speed limits

Advance green light or arrow

Check and adjust mirror

Turn on headlights

Always carry emergency supplies

Tires must meet the standards

Keep to the right

Canadian winters

DriveTest Centre

Advertising Opportunities:

  • 15 sec advertising spots
  • Video or static
  • No Audio