NYC Subway Wi-Fi

Reach the largest public transit audience in the USA

New York City Subway Wi-Fi

  • Reach the largest public transit audience in the USA

  • Leading 5G network

  • 3M+ Riders daily

  • 283 Active Wi-Fi stations

  • 100% Organic traffic/fraud free impressions

  • 50/50 Male/Female Gender split

  • 5 mins average session duration

Overview

Wi-Fi powered by advertising.

 

Transit Wireless is a leading 5G network that enables brands to offer free Wi-Fi in exchange for watching an ad. Putting powerful Wi-Fi into passengers’ hands across New York City at every subway station.

 

Our goal is to help marketers connect their brand to a highly qualified audience. With this wireless network, you can be online in every MTA subway station across New York City.

 

Audience

50/50

male / female gender split

3M+

riders daily

5 min

average session duration

100%

organic traffic / fraud-free impressions

283

active Wi-Fi stations

10%+

average click-through rate

Ad-viewing

required to connect, ensuring user engagement

Adapt Ads in Action

Audience Targeting Parameters

Age

Gender

Household income

Family (moms, dads, HH decision maker, single)

Day of week, time of day

Subway station

Interests (travel, health, politics, CPG, etc.)

Technology (device, OS, etc.)

Campaign Delivery Options

Share of Voice delivery

Frequency capping

Time of day

Rotating creatives

A/B testing

3rd party tag verification

Page graphics can be altered

Reporting

Largest public transit audience in the USA

  • Leading 5G network

  • 3M+ Riders daily

  • 283 Active Wi-Fi stations