TTC Toronto Subway Wi-Fi

  • Reach the largest public transit audience in Canada

  • 1.7 Million+ Riders daily

  • 25 min Average journey time

  • 150K Wi-Fi session on typical weekday

  • 95%+ Use mobile to connect to TConnect Wi-Fi

  • 50/50 Male/Female Demographic Profile

  • 82% Adult age group (18-44)

Overview

Adapt Media puts powerful Wi-Fi into passengers’ hands at every Toronto Transit Commission (TTC) subway station.

 

With the TConnect wireless network, you can be online in every TTC station across the city. From bus bays to platforms, the network hosts more than 100,000 devices on a typical weekday.

 

TConnect Wi-Fi is an ad-supported service, provided at no cost to riders.

75

Subway Stations

Audience

50/50

male / female gender split

1.7M+

riders daily

25 min

average journey time

150K

Wi-Fi sessions on typical weekday

95%+

use mobile to connect to TConnect Wi-Fi

82%

adult age group (18-44)

Actively Engaged Audience

Ad-viewing required to connect, ensuring user engagement

100%

Organic traffic / fraud-free impressions

4M+

logins in a typical month

16M+

impressions in a typical month

500K+

unique visitors in a typical month

15TB+

data consumed in a typical month

Audience Targeting Parameters

Age

Gender

Household income

Family (moms, dads, HH decision maker, single)

Day of week, time of day

Subway station

Interests (travel, health, politics, CPG, etc.)

Technology (device, OS, etc.)

Campaign Delivery Options

Share of Voice delivery

Frequency capping

Time of day

Rotating creatives

A/B testing

3rd party tag verification

Page graphics can be altered

Reporting

Package 1: Display Ads

One or more ad units available during the Wi-Fi onboarding process. Best fit for building awareness.

 

Purchase flexibility:

  • By period of time

  • By number of logins

  • By station or group of stations

  • By targeted demographic

Sold by CPM for each ad placement.

Package 2: Custom Takeover

Customize the look & feel of the welcome page to provide an integrated brand experience. Best fit for brand recognition, driving clicks and conversions.

 

Purchase flexibility:

  • By period of time

  • By number of logins

  • By station or group of stations

  • By targeted demographic

Sold by CPM for each ad placement.

Largest public transit audience in Canada

  • 25 min average journey time

  • 15 TeraBytes of data consumed in a typical month

  • 100% organic traffic / fraud-free impressions

Start Your Reach