TTC Toronto Subway Wi-Fi
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Reach the largest public transit audience in Canada
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1.7 Million+ Riders daily
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25 min Average journey time
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150K Wi-Fi session on typical weekday
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95%+ Use mobile to connect to TConnect Wi-Fi
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50/50 Male/Female Demographic Profile
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82% Adult age group (18-44)
Overview
Adapt Media puts powerful Wi-Fi into passengers’ hands at every Toronto Transit Commission (TTC) subway station.
With the TConnect wireless network, you can be online in every TTC station across the city. From bus bays to platforms, the network hosts more than 100,000 devices on a typical weekday.
TConnect Wi-Fi is an ad-supported service, provided at no cost to riders.
75
Subway Stations
Audience
Actively Engaged Audience
Ad
Ad-viewing required to connect, ensuring user engagement
100%
Organic traffic / fraud-free impressions
4M+
logins in a typical month
16M+
impressions in a typical month
500K+
unique visitors in a typical month
15TB+
data consumed in a typical month
Audience Targeting Parameters
Age
Gender
Household income
Family (moms, dads, HH decision maker, single)
Day of week, time of day
Subway station
Interests (travel, health, politics, CPG, etc.)
Technology (device, OS, etc.)
Campaign Delivery Options
Share of Voice delivery
Frequency capping
Time of day
Rotating creatives
A/B testing
3rd party tag verification
Page graphics can be altered
Reporting
Package 1: Display Ads
One or more ad units available during the Wi-Fi onboarding process. Best fit for building awareness.
Purchase flexibility:
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By period of time
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By number of logins
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By station or group of stations
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By targeted demographic
Sold by CPM for each ad placement.
Package 2: Custom Takeover
Customize the look & feel of the welcome page to provide an integrated brand experience. Best fit for brand recognition, driving clicks and conversions.
Purchase flexibility:
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By period of time
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By number of logins
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By station or group of stations
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By targeted demographic
Sold by CPM for each ad placement.
