Plaza Premium

  • Reach affluent HHI $150K+ C-suite travellers in a luxurious and captive environment

  • 31 DOOH screens in 15 international/domestic lounges at Toronto Pearson and in Canada’s busiest airports

  • Continuously target these well-heeled consumers for 85+ minutes each visit

  • Improve the traveller experience with experiential partnerships

Overview

Global

25 Countries / Regions

180+ Locations

50 International Airports

20 M Passengers Annually

Canada

Annual Traffic: 12,982,911

Monthly Traffic: 3,824,762

Weekly Traffic: 880,219

Daily Traffic: 125,746

17 Locations

5 International Airports

Traffic

Toronto

Vancouver

Edmonton

Winnipeg

Montreal

Annual: 12,982,911

Monthly: 1,081,909

Weekly: 248,987

Daily: 35,570

Annual: 7,227,738

Monthly: 602,312

Weekly: 138,614

Daily: 19,802

Annual: 2,372,152

Monthly: 197,679

Weekly: 45,493

Daily: 6,500

Annual: 1,233,928

Monthly: 102,827

Weekly: 23,664

Daily: 3,381

Annual: 5,169,588

Monthly: 430,799

Weekly: 99,143

Daily: 14,163

Toronto

Vancouver

Edmonton

Winnipeg

Montreal

Annual: 1,937,107

Monthly: 161,426

Weekly: 37,150

Daily: 5,307

Annual: 767,334

Monthly: 63,945

Weekly: 14,716

Daily: 2,102

Annual: 217,436

Monthly: 18,120

Weekly: 4,170

Daily: 596

Annual: 309,781

Monthly: 25,815

Weekly: 5,941

Daily: 850

*Coming Fall 2022

Audience

65%

are adults
25-60 years
of age

78%

are professionals
that hold senior
management positions

75/25

M/F gender split

75%

earn a household
income of $150k+
annually

90%

of lounge visits
are >85 mins

Our Products Includes

30+ Digital Screens

10s, :15s, :30s, :60s Spot Length

 

Endless Possibilities:
create engaging activations that enhance the lounge experience

Digital Screen Network

Experience Activation Zones

Product Placement

Naming & Styling Rights

Brand Sponsorships

Sampling & Tastings

Branded Giveaways

Pop-up Posters

Adapt Ads in Action

Reach affluent travelers in Canada’s busiest airports

With Endless Possibilities:
create engaging activations that enhance the lounge experience

Start Your Reach