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Ad Technology

Chameleon Digital Media is Adapt’s sister company and allows advertisers to marry the unmatched impact of OOH with the pinpoint precision of geo-targeting. We are the only place-based OOH company with a mobile data location arm to measure and track the effectiveness of any Adapt campaign.

MOBILE POLYGONNING

Precise virtual line drawn around any building. Identify mobile device IDs as consumers enter and leave that polygon. Chameleon’s proprietary software accurately delivers geo-targeted ads to those consumers
Track the consumer journey through footfall attribution data
Extend Adapt OOH campaigns via a mobile audience extension
Glean valuable insights from historical data around those device IDs. Precisely define those insights through Chameleon’s proprietary dashboard

PROGRAMMATIC

Adapt is proud to partner with all of Canada’s major SSPs. Our DOOH inventory is available programmatically on all these platforms through open exchange or private marketplace