Mobile Polygonning

Chameleon Digital Media is Adapt’s sister company and allows advertisers to marry the unmatched impact of OOH with the pinpoint precision of geo-targeting. We are the only place-based OOH company with a mobile data location arm to measure and track the effectiveness of any Adapt campaign.

  • Precise virtual line drawn around any building. Identify mobile device IDs as consumers enter and leave that polygon. Chameleon’s proprietary software accurately delivers geo-targeted ads to those consumers

  • Track the consumer journey through footfall attribution data

  • Extend Adapt OOH campaigns via a mobile audience extension

  • Glean valuable insights from historical data around those device IDs. Precisely define those insights through Chameleon’s proprietary dashboard