Mission

To create awareness and advocacy for those seeking an amplified voice in the Canadian landscape.

To help Canadian Black, Indigenous, People of Colour and other individuals from historically marginalized communities reach their highest potential.

To use our platforms of influence in Canadian media and business to fund impactful initiatives in the music, art, film, sport and entrepreneurship arenas.

Goals

The goal of this award is to fund these five categories of excellence with a media campaign that delivers the reach and influence akin to that of a global brand to help our winners gain national acclaim. Awards in media could range from $250K to $1MM in media value each.

Purpose

iDREAM is being founded by Jamie Thompson, CEO of Adapt Media, to recognize, honour and give back to the Indigenous community which supported him 24 years ago in providing the seed to start his company.

APTN, the Aboriginal Peoples Television Network, helped fund Jamie Thompson and kickstart Adapt Media by acting as his fledgling company’s first major client, spanning the nation and making the investment to help him build his network from the ground up.

While hoping to represent the Indigenous community in Canada, Jamie also wanted to make sure all groups in Canada have the ability to be heard, seen and known, regardless of their background and culture.