Alberta Registries

Reach Albertans at Every Major Life Stage!

Introduction

Alberta Registries serve their communities as one-stop locations to document every momentous life event. With excited trepidation in registering a car, first business, or getting a marriage license, almost every single Albertan passes through a registry office at least once a year!

While each registry seeks to process line-ups efficiently, Albertans look for entertainment and information from the digital screens in each office as they’re waiting in queue. Use that waiting time to target this audience with automotive, financial, insurance, real estate or other brand messaging that’s contextually relevant!

Audience

18-54 yrs

Predominantly Adults

Services offered to reach
this extensive audience:

Birth/Death/Marriage Certificates
Vehicle Registration/Plate Renewal
Corporate Business/Personal Business Registration
Land/Property Registration
Land Title Searches
Alberta Organ/Tissue Donation Registry
Alberta Health Care Registration/Updates

Locations

30

Total Screen Count

Breakdown:
Calgary = 18 screens
Edmonton = 3 screens
Chestermere = 2 screens
Cochrane = 2 screens
Red Deer = 2 screens
Vegreville = 1 screen
Beiseker = 1 screen
Airdrie = 1 screen

Alberta Registries

  • Almost every single Albertan passes through a registry office at least once a year!
  • Hit adults between the ages of 18-54 with valuable time spent with your brand
  • Use that waiting time to target this audience with automotive, financial, insurance, real estate or other brand messaging that’s contextually relevant!

DriveTest Centre

Reach Gen Z and New Canadians

Introduction

  • Reach Gen Z and new Canadians

  • 74 DOOH screens and countless static possibilities

  • Engaged audience with a 30+ minute dwell time

  • 56 locations across Ontario

  • Additionally engage this engageable audience through experiential partnerships

Audience

32%

16-32 years old

23%

new Canadians

800K+

Ontarians visit DriveTest Centres monthly

30+ mins

dwell time

Locations

725K

road tests annually

74

digital screens in waiting rooms across 56 DriveTest Ontario Centres

588K

written tests annually

600K

driver’s licenses issued annually

Products

Eye-grabbing

Posters, Window & Floor Decals

74

Digital screens with content sponsorship opportunities
(10m loop length)

Experiential & Pamphlets

Brand activations and pamphlet distribution

Adapt Ads in Action

Driving Tips

Always wear your seat belt

Obey the speed limits

Advance green light or arrow

Check and adjust mirror

Turn on headlights

Always carry emergency supplies

Tires must meet the standards

Keep to the right

Canadian winters

DriveTest Centre

Advertising Opportunities:

  • 15 sec advertising spots
  • Video or static
  • No Audio

ServiceOntario

Reach Ontarians As They Seek To Drive, Live, Work, and Wed

Introduction

Ontarians turn to ServiceOntario centres for such essential documents as driver’s license and plate renewals, health card renewals, and birth, marriage, and death certificates, meaning that every Centre acts as a crucial gathering point in each Ontario community they serve.

Line-ups at each Centre mean that Ontarians are thirsty for distraction and welcome contextually targeted ads on Adapt’s digital screens to educate and inform.

Audience

Because the breadth of life event documentation offered by ServiceOntario reaches into every generation, the ServiceOntario audience is diverse.

ServiceOntario offers drivers’ plates and license registration so is a perfect venue to reach those looking for a new car.

The digital screens are an ideal spot for real estate/home improvement advertising as they capture the attention of those seeking a marriage certificate or a birth certificate, and a newer, larger, or augmented home.

ServiceOntario serves those looking to renew their hunting and fishing licenses so is a clever place to reach the outdoor aficionado.

The centres are also a fantastic way to reach new Canadians looking to register their new businesses, homes, and cars.

Locations

23

Screens Located in The GTA and
Across Southwestern Ontario

Amherstburg
Beaverton
Brampton
Exeter
Fergus
Guelph
Haron
Ingersoll
Keswick
Lambeth
Listowel
London
Lucan
Mississauga
Mitchell
Oakville
Pickering
Tecumseh
Waterloo
Windsor (2 locations)

ServiceOntario

  • Amplify your brand reach through Service Ontario
  • Locations act as the must-visit destination for Canadians seeking essential services
  • Attract a wide-reaching wealth of Ontarians on a monthly basis