Multicultural Grocery Network

Speak to Asian and South-Asian Consumers at the Crucial Point of Purchase

Introduction

With 116 DOOH screens ideally positioned at 164 screens at 19 Toronto and GTA multicultural grocery stores, advertisers are able to target brand messaging to both Asian and South-Asian consumers at the all-important point of purchase. Such messaging will lead to increased sales, product awareness and repeat supermarket visits from this highly engaged audience.

Audience

$75K – $150K

Household income

20-40

years old target population

Age < 18: 5% 
Age 18-30: 34% 
Age 31-40: 32% 
Age 41-50: 18% 
Age > 51: 11%

Locations

164

Screens

Etobicoke

18 screens

Markham

23 screens

Toronto

13 screens

Scarborough

24 screens

North York

16 screens

Pickering

9 screens

Unionville

11 screens

Oakville

7 screens

Mississauga

7 screens

Brampton

19 screens

Newmarket

9 screens

Thornhill

8 screens

*224 screens expected to be installed by the end of 2024. Please contact your Adapt salesperson for most current screen numbers/locations.

Products

Digital video

screen network in full screen rotation every 3 minutes

15sec

ads/videos in full screen rotation every 3 minutes at each supermarket

Adapt Ads in Action

Multicultural
Grocery Network

  • Target Asian and South-Asian consumers
  • Multiple languages can be used
  • Speak to Canadian newcomers