How to Advertise in Grocery Stores
Grocery stores are one of the most high-impact advertising environments in Canada. These locations are essential, visited weekly by the vast majority of households, and fi [...]
Contextual DOOH: From Time and Weather to Real Time Results: How Adapt Media Is Future Proofing DOOH for Retail
Digital Out of Home (DOOH) advertising is shifting fast, and Adapt Media is leading the charge. Our new network of time and weather based screens at INS Market, Hasty Marke [...]
How to Advertise in Convenience Stores
Convenience store advertising is one of the most effective retail environments for reaching everyday Canadians. These small-format stores are everywhere, from major cities [...]
What is Convenience Store Advertising?
Convenience store advertising is the use of in-store media formats to reach consumers while they shop at gas stations, corner stores, and small-format grocers. It is a grow [...]
What is Polygoning?
Polygoning is the process of drawing custom geographic boundaries on a map to define a specific area for targeting ads or analyzing data. Unlike simple radius or postal cod [...]
What is Digital Out-of-Home?
Digital out-of-home, often shortened to DOOH, is a modern form of outdoor advertising that uses digital screens instead of printed posters. These screens are placed in hig [...]