In today’s competitive spirits market, connecting with discerning audiences requires more than just great products – it demands memorable experiences. Woodford Reserve, with the support of Adapt Media, rose to the challenge by hosting a premium tasting activation that delighted travellers and showcased its iconic bourbon. Here’s how they achieved this remarkable success.
The Challenge
Woodford Reserve sought to introduce its premium bourbon to a broader audience by creating meaningful, in-person brand interactions. The goal was to turn fleeting moments into lasting impressions, enticing Travellers to discover the distinct flavors and craftsmanship behind every sip.
The Solution
With Adapt Media’s expertise, Woodford Reserve curated an immersive two-day activation at a bustling airport lounge. Guests were invited to enjoy expertly crafted Manhattan cocktails and learn about the brand’s storied heritage. Adapt Media’s strategic planning and seamless execution blended engaging storytelling with hands-on product sampling, transforming a routine wait into a luxurious moment of discovery.
Key Results
The results of the activation speak volumes about its success:
- 180 consumer engagements over two days.
- 130 cocktails sampled, with
- 70% requesting a second drink.
- 90% of guests chose the Manhattan cocktail, solidifying its appeal as a signature serve.
- Peak engagement occurred between 6-7 PM, underscoring the activation’s perfect timing.
- Numerous inquiries about Woodford Reserve’s availability in duty-free shops and at retail.
Client Testimonial
“Working with Adapt Media to bring Woodford Reserve’s premium cocktails to travellers was an incredible experience. The activation was seamlessly executed, and seeing guests’ reactions was unforgettable. Many were pleasantly surprised by how much they enjoyed bourbon, even those who typically preferred other beverages. Adapt Media’s expertise made all the difference, turning this two-day activation into a true success.”
Zainab Asad – Field Activation Manager, Brown-Forman at PMA Canada
Conclusion
By partnering with Adapt Media, Woodford Reserve not only captured attention but also left an indelible mark on travellers. This case study highlights the power of experiential marketing and expert execution in building brand affinity and expanding audience reach.
Cheers to creating moments that matter!
