CPM Calculator

Campaign details

Enter two out of three options then hit ‘Calculate’ to identify the missing field.

To find the total cost of a campaign, enter:

  1. CPM: (cost per 1,000 impressions)
  2. Number of impressions

To find the total number of impressions you can get for your budget, enter:

  1. Total cost of campaign
  2. CPM: (cost per 1,000 impressions)

To find cost per 1,000 impressions (CPM), enter:

  1. Total cost of campaign
  2. Number of impressions

 

How do you calculate CPM?

CPM = (Total Cost of Campaign / Number of Impressions) * 1000

Here’s an example:

If your campaign cost $500 and generated 200,000 impressions:

CPM = ($500 / 200,000) * 1000 = $2.50

This means your CPM is $2.50 for every 1,000 times your ad was displayed.

What is CPM?

CPM stands for Cost Per Mille (or Cost Per Thousand Impressions). It refers to the cost an advertiser pays for one thousand impressions or views for their ad.

When should I use CPM?

CPM is often used for advertising campaigns that focuses on increasing brand awareness and overall visibility. It’s especially well-suited for larger campaigns with high saturation goals and display advertising.

What are the alternatives to CPM?

  • CPC (Cost Per Click), which is when an advertiser only pays when someone clicks on their ad.
  • CPA (Cost Per Acquisition), when an advertiser only pages when a specific action is taken on the website – such a purchase or form submission.

Why calculate CPM with an online CPM calculator?

Using an online CPM calculator simplifies the calculation process, ensuring accuracy, saves time, and provides valuable insights into your advertising campaigns. 

How is CPM calculated for out-of-home advertising?

The CPM calculation for out-of-home (OOH) advertising follows the same formula as other types of advertising:

CPM = (Total Cost of Campaign / Number of Impressions) * 1,000.