In an effort to compete at a higher level, place-based out-of-home provider, Adapt Media, has doubled its OOH inventory and increased its DOOH presence to over 3,500 screens across Canada.
The OOH company has been known as “the c-store company,” Jamie Thompson, newly appointed CEO of Adapt Media tells MiC, but this relaunch and repositioning speaks more to getting in front of Canadians in motion across drive test centres, airport lounges, residential condo networks and convenience stores and gas stations. To that end, Adapt has announced a partnership with global convenience store operator, Circle K (Couche-Tard/Mac’s), which has over 2,600 gas station and convenience store locations in Canada.
Adapt Media has also partnered with airport DOOH provider ReachTV, along with renewing existing partnerships with Plaza Premium Airport Lounges and Serco’s Drive Test Centres. To support the organization’s increased offering and growth strategy, Adapt has elevated its president, Jamie Thompson, to CEO of both Adapt and its sister company, Chameleon Digital Media, a mobile location data company.