BG Fuels

A Cross-Canada Provider of Gasoline and Gorgeous On-the-Go Options

BG Fuels

Introduction

BG Fuels is a leading gas and convenience chain that partners with Mobil and Esso fuel brands across Canada and operates both the Mobil and Mr. Gas national networks.

Mobil Network: BG Fuels, in collaboration with Imperial Oil Ltd., launched the Mobil™ retail fuel brand in Canada in the fall of 2017. Today, BG Fuels operates Mobil™ retail fuel stations with adjacent convenience stores under the Mobil Mart and Waypoint Convenience® brands.

One of BG’s best known banners, Mr. Gas, has operated as an independent retailer throughout Eastern and Northern Ontario, as well as Western Quebec, since 1972. Both the Mr. Gas and Oops convenience store locations continue to offer premium fuel and convenience items to the communities in which they operate.

Audience

Aged 25-49
Male
Married
Outgoing & Active
HHI = $100K+
Have $250K+ in investments and savings
Spend $5K+ on credit cards each month

 

Source: Winter 2023 Vividata
BG Fuels

Locations

150

Digital Screens

BC

28 locations/screens

AB

39 locations/screens

MB

2 locations/screens

ON

67 locations/screens

QC

6 locations/screens

NB

3 locations/screens

NS

5 locations/screens

 

BG Fuels Locations

BG Fuels

  • Outgoing and upwardly mobile audience
  • Gorgeously renovated convenience locations
  • 150 DOOH screens across Canada

Circle K

The World’s Largest Convenience Store Retailer

Introduction

Circle K is an international convenience success story that began its world domination in Quebec as depanneur network, Couche-Tard. Circle K now operates in 20 countries with 14,800 locations worldwide and 1,770+ stores in Canada.

Locations

10sec

avg. ad length

240sec

screen dwell time

1min

loop length

3.6K+

digital screens in 2K+ Circle K locations across Canada and 635 Couche Tard locations in Quebec and 1,773 stores with Lift Screens

1K+

min. spots / day / screen

2K+

per spot / loop / screen

17K+

total capacity / screen

 

 

 

 

 

Audience

50%

are running errands around their CK experience

35%

of refuelers enter the store

40%

ad recall rate

 

Adapt Ads in Action

Circle K

  • 10sec avg. ad length
  • 240sec screen dwell time
  • 1min loop length

Hasty Market

Ontario’s Premier Convenience Store and Community Partner

Hasty Market

Introduction

Hasty Market is an Ontario-born convenience chain that lovingly and loyally serves the communities in which its stores live.

Born in 1981, Hasty Market provides the zenith of customer-focused service and convenience product breadth for each one of its 150 locations across the province.

Adapt Media has capitalized on the strength and loyalty of Hasty Markets’ customers by installing screens in both the front windows (AMP screens) and at the cash registers (POP screens) of many of the Hasty Market locations across the Greater Toronto and Hamilton Area.

Audience

Gen Z – highest Vividata index in reaching this impossible-to-reach generation

14-24 years old

High indexes of Italian, South-Asian, and Korean languages spoken at home

Early Adopters

Survive on little sleep

Have a keen sense of adventure

OOH advertising improves my perception of a brand

 

Source: Winter 2023 Vividata
Hasty Market

Locations

81

Current Screens*

Ajax

1 AMP, 1 POP

Aurora

1 POP

Brampton

4 AMP, 9 POP

Burlington

3 AMP, 5 POP

Caledon

1 AMP, 1 POP

East York

1 AMP, 1 POP

Etobicoke

4 AMP, 4 POP

Grimsby

1 AMP, 1 POP

Halton Hills

1 POP

Hamilton

6 AMP, 6 POP

Maple

1 AMP, 1 POP

Mississauga

2 AMP, 2 POP

Niagara Falls

1 AMP, 1 POP

Oakville

2 AMP, 2 POP

Richmond Hill

1 AMP

Stoney Creek

2 AMP, 2 POP

Toronto

4 AMP, 7 POP

Woodbridge

1 AMP, 1 POP

 

*100 screens to be installed by the end of 2024
AMP screens = front window screens
POP screens = screens at cash register
Hasty Market

Hasty Market

  • An Ontario-born convenience
    store success story
  • Gen Z – highest Vividata index in reaching this impossible-to-reach generation
  • High indexes of Italian, South-Asian, and Korean languages spoken at home

Introduction

Adapt Media’s business began as a result of our close partnership with thousands of independent convenience stores across Canada.
 
According to the Convenience Industry Council of Canada’s last report, 66% of Canadian convenience retail locations are still operated by independent owners. Each of these independent stores provide a touchstone of community contact for the urban, suburban, and rural neighbourhoods they serve.
 
Adapt’s independent convenience store arm allows advertisers true national scale with both vibrant static and digital options available in each province and territory.

Locations

Adapt Media independent convenience store posters span the country. Located in 1,000+ cities boasting 1+ billion monthly with 5,000+ store locations.
 
Adapt’s independent digital screens, AMP screens (which face pedestrians at street level) and POP screens (placed conveniently right at the cash register to capitalize on crucial last minute purchasing) are to be found in BC, Ontario, and Quebec.

Independent Convenience Store Posters in Action

Independent Convenience Store AMP Screens in Action

Independent Convenience Store POP Screens in Action

Independent Convenience Stores

  • 1 Billion+ monthly impressions 
  • Hundreds of digital screens across GTA 
  • Reach the community while they shop locally or after fueling up.

INS Market

Urban Convenience with a Marvellously Modern Edge

Introduction

INS Market blasted onto the convenience store stage in 1994 and quickly established itself as the most modern retail entity dedicated to instant gratification in Canada! INS Markets combine their mammoth selection of on-the-go food, beverage, and better-for-you snack options in 99 stores in the high-traffic heart of the GTA, Southwestern Ontario, Alberta, and British Columbia with Adapt’s ability to tap into consumer veins with eye-snatching retail media choices.

Adapt’s growing INS digital screen network currently occupies pride of place in the front windows of each store (AMP screens) or in the influential customer point-of-purchase position right by the INS cash register (POP screens).

Audience

Adults 18-34

Generation Z

Male

Single

I try to choose better for me food options

When I see an OOH ad, I’m likely to buy the product

 

Source: Winter 2023 Vividata

Locations

23

Screens Located in Downtown Toronto and Across the Greater Toronto/Hamilton Area

Toronto

11 screens

Mississauga

3 screens

North York

3 screens

Hamilton

1 screen

Oakville

1 screen

Concord

1 screen

Kitchener

1 screen

Thornhill

1 screen

Newmarket

1 screen

 

INS Market

  • Generation Z
  • 99 stores in the high-traffic heart of the GTA, Southwestern Ontario, Alberta, and British Columbia
  • Male, Single, 18-34

Gateway Newstands

The exclusive newsstand retailer in North America

Introduction

  • Exclusive newsstand retailer in North America’s third largest transit system

  • 160 stores

  • 2.2M daily commuters

  • 37 Digital Screens

  • 25 TTC stores

  • 12 PATH locations

Locations

Gateway is the exclusive newsstand retailer in North America’s third largest transit system – TTC & The GO Transit (Metrolinx) network.

TTC / GO / PATH / Office towers / Malls

Audience

2.2M

daily commuters

Guests

include transit commuters, consumers located in premium office towers, shopping malls, university campuses, hospitals, condominium buildings and urban neighborhoods

Audience

TTC Ridership

1.7M

daily passengers

50/50

M/F gender split
Age 12-17  9%
Age 18-34 39%
Age 32-54 31%
Age 55+ 22%

76K+

average household income

Post Secondary 79%
White Collar 46%
Married/Living Together 54%
Single 34%
Adults with Children 42%

Audience

PATH Ridership

500K+

daily pedestrians

54/46

M/F gender split
Age 12-17  6%
Age 18-34 35%
Age 32-54 39%
Age 55+ 20%

93K+

average household income

Post Secondary 86%
White Collar 55%
Married/Living Together 58%
Single 32%
Adults with Children 44%

Products

37

Digital Screens

25

TTC stores
Digital Video Network with visible retail screens

12

PATH locations
Digital Video Network with visible retail screens

Other Opportunities

Edge Counters
Counter Promotions
Powerwall Lottery Kiosks
Cooler Clings
Cash Danglers
Shelf Talkers
Poster Program
Floor Decals
Co-Branding Programs
Powerwalls
Apparel Branding
Special Feature Board
Kickplate Program
Experiential Marketing
Product Sampling
TTC WiFi

Adapt Ads in Action

Gateway Newstands

  • 160 stores
  • 2.2M daily commuters
  • 37 Digital Screens
  • 25 TTC stores
  • 12 PATH locations