BG Fuels

A Cross-Canada Provider of Gasoline and Gorgeous On-the-Go Options

BG Fuels

Introduction

BG Fuels is a leading gas and convenience chain that partners with Mobil and Esso fuel brands across Canada and operates both the Mobil and Mr. Gas national networks.

Mobil Network: BG Fuels, in collaboration with Imperial Oil Ltd., launched the Mobil™ retail fuel brand in Canada in the fall of 2017. Today, BG Fuels operates Mobil™ retail fuel stations with adjacent convenience stores under the Mobil Mart and Waypoint Convenience® brands.

One of BG’s best known banners, Mr. Gas, has operated as an independent retailer throughout Eastern and Northern Ontario, as well as Western Quebec, since 1972. Both the Mr. Gas and Oops convenience store locations continue to offer premium fuel and convenience items to the communities in which they operate.

Audience

Aged 25-49
Male
Married
Outgoing & Active
HHI = $100K+
Have $250K+ in investments and savings
Spend $5K+ on credit cards each month

 

Source: Winter 2023 Vividata
BG Fuels

Locations

150

Digital Screens

BC

28 locations/screens

AB

39 locations/screens

MB

2 locations/screens

ON

67 locations/screens

QC

6 locations/screens

NB

3 locations/screens

NS

5 locations/screens

 

BG Fuels Locations

BG Fuels

  • Outgoing and upwardly mobile audience
  • Gorgeously renovated convenience locations
  • 150 DOOH screens across Canada