Circle K is an international convenience success story that began its world domination in Quebec as depanneur network, Couche-Tard. Circle K now operates in 20 countries with 14,800 locations worldwide and 1,770+ stores in Canada.
avg. ad length
screen dwell time
digital screens in 2K+ Circle K locations across Canada and 635 Couche Tard locations in Quebec and 1,773 stores with Lift Screens
min. spots / day / screen
per spot / loop / screen
total capacity / screen
are running errands around their CK experience
of refuelers enter the store
ad recall rate
Young / middle-aged men & women predominantly working full-time. On-the-go occasions occur 3-4 times per day. They buy coffee/snacks to keep them going. They value convenience and are wiling to pay for it.
Young male professionals with high income, living in big cities, working full-time. They’re always on the run and are keen on international brands. Stopping by for all occasions daily, buying coffee and snacks to eat right away. 60% refuel using a company card.
Hard Working Hero
Young full time working blue collar professionals, They’re always in a hurry & have no time for cooking, but rather pay for services/products that save them time. Frequently visit on-the-go, buying snacks, coffee, nicotine, and refuel. 25% refuel using a company card.
Working Wonder Woman
Younger working age females. They use technology to make their fast life easier. Frequently visiting on-the-go for food, drinks, coffee to keep them going. They look for places to shop that save them time.