Circle K
The World’s Largest Convenience Store Retailer
Introduction
Locations
10sec
avg. ad length
240sec
screen dwell time
1min
loop length
3.6K+
digital screens in 2K+ Circle K locations across Canada and 635 Couche Tard locations in Quebec and 1,773 stores with Lift Screens
1K+
min. spots / day / screen
2K+
per spot / loop / screen
17K+
total capacity / screen
Fast-Tracked Families
Young / middle-aged men & women predominantly working full-time. On-the-go occasions occur 3-4 times per day. They buy coffee/snacks to keep them going. They value convenience and are wiling to pay for it.
Mr. Mobility
Young male professionals with high income, living in big cities, working full-time. They’re always on the run and are keen on international brands. Stopping by for all occasions daily, buying coffee and snacks to eat right away. 60% refuel using a company card.
Hard Working Hero
Young full time working blue collar professionals, They’re always in a hurry & have no time for cooking, but rather pay for services/products that save them time. Frequently visit on-the-go, buying snacks, coffee, nicotine, and refuel. 25% refuel using a company card.
Working Wonder Woman
Younger working age females. They use technology to make their fast life easier. Frequently visiting on-the-go for food, drinks, coffee to keep them going. They look for places to shop that save them time.
