Polygoning is the process of drawing custom geographic boundaries on a map to define a specific area for targeting ads or analyzing data. Unlike simple radius or postal cod [...]

Digital out-of-home, often shortened to DOOH, is a modern form of outdoor advertising that uses digital screens instead of printed posters. These screens are placed in hig [...]

Adapt Media created Indigenous community reach without an existing network, achieving its ‘OOH everywhere’ brand promise. Indigenous communities make up five percent of [...]